Perivacy Policy

This Privacy Policy (the “Policy”) describes the manner in which Impetus Home Services (“Impetus,” “we,” “us,” or “our”) collects, uses, retains, safeguards, processes, and discloses personal information obtained in connection with our website, services, marketing activities, social media platforms, advertisements, communications, consultations, estimates, contracts, and other business activities.

By accessing or using our website, submitting information to us, requesting an estimate or consultation, communicating with us, or otherwise engaging with Impetus Home Services, you acknowledge that you have read and understood this Policy.

Where required by applicable law, personal information will be collected, used, or disclosed only with appropriate consent or pursuant to another lawful basis.

1. APPLICATION AND SCOPE
This Policy applies to personal information collected by or on behalf of Impetus Home Services through, without limitation:

our website;
online forms and quotation requests;
consultation and appointment requests;
telephone communications;
electronic mail;
SMS and text messaging;
social media accounts and messaging services;
Facebook and Instagram advertisements and lead forms;
Meta platforms and related advertising services;
Google advertising and analytics services;
LinkedIn, TikTok, YouTube, and other digital platforms;
customer relationship management systems;
scheduling and booking applications;
consultations and site visits;
estimates, proposals, agreements, invoices, and contracts;
surveys, testimonials, and customer reviews; and
any other interaction through which personal information is voluntarily provided to us.
2. PERSONAL INFORMATION COLLECTED
For purposes of this Policy, “Personal Information” means information relating to an identifiable individual, subject to any exclusions provided under applicable law.

Depending upon the nature of your interaction with us, Personal Information collected may include, without limitation:

A. Identification and Contact Information
full name;
residential or business address;
project or property address;
telephone number;
email address;
city, municipality, or geographic region; and
other contact information voluntarily provided.
B. Project and Property Information
We may collect information reasonably necessary to assess, quote, administer, or complete a renovation or home-improvement project, including:

project descriptions;
property details;
architectural drawings;
floor plans;
measurements;
photographs;
video recordings;
requested services;
material and design preferences;
anticipated project schedules;
estimated budgets;
occupancy information relevant to the project; and
other information voluntarily provided for purposes of evaluating or performing requested work.
C. Transaction and Contract Information
We may collect and retain records relating to:

quotations;
estimates;
proposals;
contracts;
invoices;
payments;
deposits;
change orders;
project approvals;
warranty claims;
project history; and
customer-service matters.
Payment information may be collected or processed through authorized third-party payment service providers. Impetus Home Services may not directly retain complete payment-card or banking credentials where such information is processed through a third party.

D. Communications
We may retain communications made between you and Impetus Home Services, including:

emails;
text messages;
telephone records;
voicemail messages;
social-media messages;
website inquiries;
customer-service communications; and
other correspondence related to your inquiry, project, transaction, or relationship with us.
E. Technical and Electronic Information
When you access our website or interact with our digital advertisements, certain technical information may be collected automatically, including:

Internet Protocol address;
browser information;
operating system;
device identifiers;
approximate geographic location;
referral source;
pages accessed;
date and time of access;
website interaction information;
advertising engagement information;
cookie identifiers; and
similar technical or analytical information.
3. PURPOSES FOR COLLECTION AND USE
Impetus Home Services may collect and use Personal Information where reasonably necessary for legitimate business purposes, including to:

respond to inquiries;
communicate with prospective and existing customers;
determine the nature and scope of requested services;
schedule appointments, consultations, and site visits;
prepare estimates, quotations, proposals, and contracts;
administer and perform renovation and construction projects;
coordinate employees, contractors, subcontractors, consultants, suppliers, and licensed trades;
procure materials and services;
process payments and transactions;
administer contracts and change orders;
provide warranty and post-completion services;
maintain project and customer records;
provide customer support;
verify information;
prevent fraud or misuse;
manage disputes or claims;
improve our services and operations;
analyze website and advertising performance;
conduct internal business analytics;
operate customer relationship management systems;
conduct marketing activities where permitted by law;
comply with accounting, tax, insurance, regulatory, and legal requirements; and
establish, exercise, or defend legal rights.
Personal Information will not knowingly be used for purposes materially inconsistent with those identified at the time of collection without obtaining additional consent where required by law.

4. CONSENT
Where consent is required by applicable law, Impetus Home Services will obtain consent in a manner appropriate to the sensitivity of the Personal Information and the circumstances surrounding its collection.

Consent may be express or implied where legally permissible.

An individual may withdraw consent at any time, subject to:

legal restrictions;
contractual obligations;
reasonable notice requirements;
retention obligations; and
circumstances in which continued collection, use, or retention is otherwise authorized or required by law.
Withdrawal of consent may affect our ability to provide certain services.

5. ONLINE INQUIRIES, ESTIMATE REQUESTS, AND LEAD FORMS
When an individual submits information through our website, social media, online advertising, Meta lead forms, consultation requests, quotation forms, or other inquiry mechanisms, the individual authorizes Impetus Home Services to use the information provided for purposes reasonably related to responding to and administering that inquiry.

This may include contacting the individual by telephone, email, text message, or other communication method supplied by the individual.

Submission of an inquiry does not, by itself, constitute unrestricted consent to receive unrelated or indefinite promotional communications.

Where consent is required for ongoing electronic marketing, such communications will be sent only in accordance with applicable law.

6. ELECTRONIC AND MARKETING COMMUNICATIONS
Where permitted by law, Impetus Home Services may send electronic communications concerning:

requested services;
estimates;
consultations;
appointments;
existing or proposed projects;
company information;
renovation services;
promotions;
special offers;
educational information;
home-improvement content; and
other relevant business communications.
Recipients may withdraw consent to receive marketing communications in accordance with the unsubscribe mechanism provided or by contacting us directly.

Withdrawal from promotional communications shall not prevent Impetus Home Services from sending communications reasonably necessary for:

an existing contractual relationship;
a pending inquiry;
an estimate or quotation;
an active project;
warranty administration;
payment matters;
legal notices; or
other transactional or service-related purposes.
7. COOKIES, PIXELS, AND TRACKING TECHNOLOGIES
Our website may utilize cookies, pixels, tags, scripts, analytics tools, and similar technologies for legitimate operational and marketing purposes.

Such technologies may be used to:

maintain website functionality;
analyze website traffic;
understand visitor behaviour;
measure conversion activity;
improve advertising effectiveness;
identify technical issues;
enhance user experience;
support remarketing or advertising campaigns; and
generate aggregate analytical information.
Third-party service providers may independently collect information through such technologies in accordance with their respective terms and privacy policies.

Where applicable law requires affirmative consent for particular tracking technologies, such consent will be obtained through appropriate means.

8. THIRD-PARTY ADVERTISING AND ANALYTICS
Impetus Home Services may utilize services made available by third-party companies, including, without limitation:

Meta Platforms;
Facebook;
Instagram;
Google;
analytics providers;
advertising networks; and
website optimization services.
Such providers may process information for purposes including advertising measurement, analytics, conversion tracking, fraud prevention, and delivery of relevant advertising.

Impetus Home Services is not responsible for the independent collection, use, disclosure, or processing practices of third-party platforms acting independently of us.

Individuals are encouraged to review the applicable privacy policies and account settings of such third parties.

9. SOCIAL MEDIA
Information disclosed through public social-media features, including comments, posts, reviews, tags, or similar features, may become publicly accessible.

Individuals should refrain from posting confidential, financial, sensitive, or otherwise private information through publicly accessible social-media channels.

Information provided privately through direct messaging, lead forms, or related features may be used by Impetus Home Services for purposes reasonably related to the communication or inquiry.

Third-party social-media platforms remain responsible for their own independent privacy practices.

10. DISCLOSURE OF PERSONAL INFORMATION
Impetus Home Services does not sell Personal Information.

Personal Information may be disclosed to third parties where reasonably necessary for legitimate business purposes, including to:

employees;
authorized representatives;
independent contractors;
subcontractors;
licensed trades;
suppliers;
consultants;
engineers;
designers;
accountants;
legal advisers;
insurers;
payment processors;
customer relationship management providers;
website hosting companies;
technology providers;
cloud-service providers;
analytics providers;
advertising service providers;
communications providers; and
other service providers reasonably required to support our business operations.
Only information reasonably necessary for the applicable purpose should be disclosed.

11. PROJECT-RELATED DISCLOSURES
By engaging Impetus Home Services for renovation, construction, repair, consulting, or related services, customers acknowledge that certain information may reasonably be disclosed to contractors, subcontractors, suppliers, licensed trades, consultants, engineers, designers, delivery services, or other parties involved in evaluating or performing the applicable project.

Such disclosure may include the project address, contact details, drawings, specifications, scheduling information, photographs, and other information reasonably necessary to complete the work.

12. DISCLOSURE REQUIRED BY LAW
Notwithstanding any other provision of this Policy, Impetus Home Services may disclose Personal Information where such disclosure is:

required by law;
authorized by law;
made pursuant to a court order;
required by governmental or regulatory authority;
necessary for an insurance claim;
necessary for fraud prevention;
necessary to investigate suspected unlawful activity;
necessary to protect persons or property;
necessary to enforce contractual rights; or
necessary to establish, exercise, or defend a legal claim.
13. SERVICE PROVIDERS AND CROSS-BORDER PROCESSING
Certain service providers retained by Impetus Home Services may store or process Personal Information outside of Canada.

Accordingly, Personal Information processed in another jurisdiction may be subject to the laws of that jurisdiction and may, where legally required, be accessible to foreign governmental, regulatory, judicial, or law-enforcement authorities.

Impetus Home Services will take reasonable measures appropriate to the circumstances when engaging third-party service providers that process Personal Information on our behalf.

14. SAFEGUARDS
Impetus Home Services maintains reasonable administrative, physical, organizational, and technical safeguards designed to protect Personal Information under our control against:

loss;
theft;
unauthorized access;
unauthorized disclosure;
unauthorized copying;
modification;
misuse; and
destruction.
The nature and extent of safeguards implemented may vary according to the sensitivity, amount, format, and location of the information.

Notwithstanding the foregoing, no electronic transmission, cloud-storage system, website, computer system, telephone network, or internet-based communication method can be guaranteed to be entirely secure.

Accordingly, Impetus Home Services cannot represent or warrant absolute security of information transmitted electronically.

15. DATA RETENTION
Personal Information will be retained only for such period as is reasonably necessary to fulfill the purposes for which it was collected or to satisfy applicable:

contractual obligations;
warranty obligations;
tax obligations;
accounting requirements;
insurance requirements;
regulatory obligations;
statutory limitation periods;
dispute-resolution requirements; and
legal obligations.
Following the applicable retention period, information may be securely destroyed, deleted, anonymized, or otherwise disposed of in accordance with reasonable business practices and applicable law.

16. ACCESS AND CORRECTION
Subject to applicable legal restrictions, individuals may request access to Personal Information maintained by Impetus Home Services concerning them.

Individuals may also request correction of Personal Information that is demonstrably inaccurate or incomplete.

Impetus Home Services may require reasonable verification of identity before providing access to or modifying Personal Information.

Access may be refused or restricted where permitted or required by law.

17. PRIVACY REQUESTS AND WITHDRAWAL OF CONSENT
An individual may contact Impetus Home Services to:

request access to Personal Information;
request correction of Personal Information;
withdraw consent where legally permissible;
request removal from marketing communications;
inquire about our information-handling practices; or
submit a privacy-related complaint.
Certain information may continue to be retained notwithstanding a request for deletion or withdrawal of consent where retention is reasonably necessary or legally required.

18. CHILDREN AND MINORS
Our services are intended primarily for adults, homeowners, property owners, businesses, landlords, property managers, and persons legally capable of entering into contractual arrangements.

We do not knowingly solicit Personal Information directly from children for marketing purposes.

Where we become aware that Personal Information has been collected from a minor in circumstances requiring consent from a parent or legal guardian, appropriate measures may be taken in accordance with applicable law.

19. PROJECT PHOTOGRAPHS, VIDEOS, TESTIMONIALS, AND REVIEWS
Impetus Home Services may create, receive, or maintain photographs, video recordings, testimonials, reviews, or other records relating to completed or ongoing projects.

Where required, identifiable customer information, private property information, testimonials, or project imagery will be used publicly only with appropriate authorization or consent.

Nothing contained in this Policy shall be interpreted as granting Impetus Home Services unlimited rights to publish identifiable private information without applicable permission.

20. THIRD-PARTY LINKS
Our website, advertisements, or communications may contain hyperlinks to websites, applications, platforms, or services operated by third parties.

Impetus Home Services does not control and assumes no responsibility for the privacy practices, content, security, availability, accuracy, or operation of such third-party services.

Access to third-party websites or services is undertaken at the user's discretion and is subject to the terms and policies of those third parties.

21. LIMITATION REGARDING ELECTRONIC COMMUNICATIONS
Users acknowledge that communications transmitted over the Internet, by electronic mail, social media, SMS, or other electronic means may be subject to risks beyond the reasonable control of Impetus Home Services.

Although reasonable measures are utilized to safeguard information, Impetus Home Services cannot guarantee uninterrupted, error-free, or completely secure transmission of electronic information.

Nothing in this provision is intended to limit any obligation or liability that cannot lawfully be excluded under applicable legislation.

22. BUSINESS TRANSFERS
In the event that Impetus Home Services undergoes a merger, acquisition, financing transaction, restructuring, sale of assets, corporate reorganization, or transfer of all or substantially all of its business, Personal Information may be disclosed or transferred as part of the applicable transaction, subject to applicable law and appropriate safeguards.

23. AMENDMENTS TO THIS POLICY
Impetus Home Services reserves the right to amend this Policy from time to time to reflect:

changes in applicable law;
changes in our business operations;
changes in technology;
changes in services;
changes in advertising or analytics practices; or
changes in information-management practices.
Any revised version of this Policy will become effective upon publication on our website unless otherwise stated.

The date of the most recent revision will appear at the beginning of this Policy.

24. GOVERNING REQUIREMENTS
This Policy is intended to be administered in accordance with applicable Canadian privacy and electronic-commerce legislation and other laws governing the collection, use, disclosure, retention, and protection of Personal Information applicable to our operations.

Nothing contained in this Policy is intended to waive, exclude, restrict, or override any right, remedy, obligation, or protection that cannot lawfully be waived or excluded.

25. CONTACT AND PRIVACY INQUIRIES
Questions, requests, complaints, or concerns regarding this Policy or the handling of Personal Information may be directed to:

Impetus Home Services
Toronto and Greater Toronto Area, Ontario, Canada

Email: [email protected]
Telephone: 416-829-9635
Website: www.impetushomeservices.ca

Privacy-related correspondence may be identified with the subject line:

“Privacy Request”

26. ACKNOWLEDGMENT
By voluntarily providing Personal Information to Impetus Home Services, you acknowledge that such information may be collected, used, retained, processed, and disclosed in accordance with this Policy and applicable law.

Where additional or express consent is legally required for a particular purpose, such consent may be requested separately.